Hispanic-led Ideation
Transform innovative ideas into customer-centric products
The Hispanic-led Ideation workshop is our flagship service. This workshop offers a fresh approach to innovation by allowing companies to identify business opportunities that otherwise would be hidden. Our novel method leverages insights from Hispanics to analyze the spaces in which companies operate and uncover new ways to serve customers. By integrating Hispanic elements into their value propositions, organizations can develop relevant customer solutions that resonate deeply with Hispanic customers while appealing to a broader customer base. Companies that don't consider Hispanics their customers can also work backward from these newly identified needs to build innovative services or products for other audiences. This approach effectively leverages the growing Hispanic momentum in a way that can serve companies across various sectors to expand their reach.
What can I expect from the workshop?
The Hispanic-led Ideation is a 2-hour innovation sprint. By the end of the workshop, you will be able to articulate a north star and a new product idea clearly. To achieve this, we will: 1) walk through Hispanic insights; 2) understand how those insights are relevant for the space in which you operate; 3) isolate a new relevant customer need; 4) identify paths your company can pursue to solve that customer need.
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Why ideation?
Ideas are the heartbeat of innovation, yet we often overlook them. Product ideas become essential to successful strategies when grounded in clear insights and when they solve relevant customer problems or needs. Our ideation workshop unlocks this innovation potential by turning concrete customer needs into a solid foundation to build relevant, impactful products and services. We blend creativity with structured methods to help participants transform insights into actionable opportunities. A powerful idea can spark your next success story and lay the groundwork for second-to-none differentiation.
In addition to Hispanic-led Ideation, do you offer other services?
Yes, we provide consultancy services across multiple product strategy disciplines, such as opening new ventures, designing new products through a customer-centric approach, roadmapping, and others.